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「跨境電商」2018年都在玩些什麼?

「電子商務」在近年的應用領域變得更加多元,同時也衍生出更為複雜的交易模式,不僅出現電子銀行,將物流資訊化與倉儲管理得更有效率之外,日前更是有許多企業積極往B2B2C商業模式發展。不僅如此,「跨境電商」更是近兩年炙手可熱的話題之一,其行銷模式則是以探索式購物與眾籌物流等新手法將全球電商規模擴大,接下來將淺談跨境電商及其所帶來的隱憂。

何謂「跨境電商」?

簡易來說,所謂的「跨境電商」即為買賣雙方並非在同一國家透過網路與電商銷售平台進行商品交易與現金支付,而是透過跨境物流完成買賣動作。這與傳統進出口貿易最大之不同就在於兩者運作流程的繁雜性,傳統貿易方式以B2C為主,並且物流實為繁瑣,必須透過本國出口商與國外之進口商、批發商與零售商後才能將貨品交給國外之消費者。然而,跨境電商之流程為C2C,且需透過跨境電商平台與其跨境物流業即可將商品交到對方手中。

探索式購物

探索式購物與麵包屑導覽方式最大不同,在於消費者找尋產品是為主動或被動方式。多年以來的消費經營方式總是以後者為主,藉由數據分析出潛在客戶與消費模式並將產品推薦給消費者,此為消費者被動的消費方式。而探索式則是強調吸引那些不一定在找尋特定商品的消費者,透過動態與有趣的體驗來吸引消費者前來,最具代表的實際例子為Tophatter讓消費者體驗虛體競價的緊張與刺激感,透過標價搶購自己想要的產品。Tophatter大中華市場總監張曼也曾說道「找產品已不再是消費者的核心需求,他們將會追求有趣好玩獨特的在線購物體驗。」

眾籌物流

日前京東集團副總裁暨京東物流規劃負責人一傅兵來台拜訪幾位電商業者時曾說:「電商最頭疼的就是物流」,可想而知,物流業者在電商領域確實扮演舉足輕重的角色。在「跨境電商」中運用到「眾籌物流」解決了昂貴且龐大的國際運費一問題,除此之外,更解決了自行建立物流系統所產生的固定成本相對較高並且會出現閒置問題,以共享經濟的概念為出發點成為新一解決物流行業的替代方案,亦即閒置的資源皆會因為共享而被優化並且提升使用效率,將原本外包給大型物流公司的物流訂單,大量分包給大量個體以完成物流配送。有趣的案例之一為Walmart在2013開始試驗,將到實體商店消費之顧客視為一個體運輸者,讓該顧客回到家時也同時完成了給鄰居送貨到府的服務。

台灣新南向政策創商機

跨境電商近年內逐漸受到國內業者與政府的重視,在新南向政策中更是將跨境電商列為當務之急的重要項目之一。根據Frost&Sullivan市調公司的報告得知,東南亞地區B2C電商營收預估到2020年將會成長到252億美元,商機不容小覷,正也是為什麼阿里巴巴與Amazon處心積慮想在東南亞地區爭佔一席之地。台灣雖然在亞洲地區屬於電商起步的早,電商整體配套措施與環境都完善讓台灣廠商切入東南亞市場較容易,但是面臨的不僅有亞洲國家而是全球跨境電商業者,相比之下台灣電商的質量與市場規模仍較為弱勢,因此現階段政府應更積極投入資源協助,建構更加完善的政策,一方面作為落實新南向政策的後盾,另一方面也可以作為國內電商業者面對國際競爭的盾牌。(侯雅晴)

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  1. vlvlv2011 2018 年 04 月 01 日

    in bike.You have to be very careful of this topic, because, there are several examples with such thefts.
    Ahead of buying, you should inspect the bike meticulously, and ask some suitable questions concerning its past owners, date of manufacture and also other subtle points.You must ask the seller if your bike has have you ever been raced or simply not.The supplier would convey to whatever you love to hear and you must get very careful in all of these matters.
    Make certain that the clutin bike.You have to be very careful of this topic, because, there are several examples with such thefts.

    Ahead of buying, you should inspect the bike meticulously, and ask some suitable questions concerning its past owners, date of manufacture and also other subtle points.You must ask the seller if your bike has have you ever been raced or simply not.The supplier would convey to whatever you love to hear and you must get very careful in all of these matters.

    Make certain that the clutch and the gearbox are especially right with zero jarring audio is coming out of the cycling.Finally, should you be convinced and willing to purchase them, you will have to take the actual bike to get a mock ride to test its opportunity.

    So as to take a bike for a mock ride you must follow these kinds of rules:
    1.By making use of the backed wheel and the swing-arm, move the bike forward to evaluate the swing-arm bearings.
    only two.Repeat the method with top wheel plus move the particular bike forward and backward.
    3.Take note of the best ends as well as timing sequence and check if you have any unusual noise coming out of it.
    several.Kick the bike one time to feel the compression.
    5.Take a look at the kick-starter seal, and also check if perhaps oil leakages from wherever.
    6.Have a very feel with the brake drives too.
    7.Bend a bike section wards and still have a fine look below.

    All these types of conditions should be checked to make sure you present an A mark bike.

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