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「跨境电商」2018年都在玩些什么?

「电子商务」在近年的应用领域变得更加多元,同时也衍生出更为复杂的交易模式,不仅出现电子银行,将物流资讯化与仓储管理得更有效率之外,日前更是有许多企业积极往B2B2C商业模式发展。不仅如此,「跨境电商」更是近两年炙手可热的话题之一,其行销模式则是以探索式购物与众筹物流等新手法将全球电商规模扩大,接下来将浅谈跨境电商及其所带来的隐忧。

何谓「跨境电商」?

简易来说,所谓的「跨境电商」即为买卖双方并非在同一国家透过网路与电商销售平台进行商品交易与现金支付,而是透过跨境物流完成买卖动作。这与传统进出口贸易最大之不同就在于两者运作流程的繁杂性,传统贸易方式以B2C为主,并且物流实为繁琐,必须透过本国出口商与国外之进口商、批发商与零售商后才能将货品交给国外之消费者。然而,跨境电商之流程为C2C,且需透过跨境电商平台与其跨境物流业即可将商品交到对方手中。

探索式购物

探索式购物与面包屑导览方式最大不同,在于消费者找寻产品是为主动或被动方式。多年以来的消费经营方式总是以后者为主,借由数据分析出潜在客户与消费模式并将产品推荐给消费者,此为消费者被动的消费方式。而探索式则是强调吸引那些不一定在找寻特定商品的消费者,透过动态与有趣的体验来吸引消费者前来,最具代表的实际例子为Tophatter让消费者体验虚体竞价的紧张与刺激感,透过标价抢购自己想要的产品。Tophatter大中华市场总监张曼也曾说道「找产品已不再是消费者的核心需求,他们将会追求有趣好玩独特的在线购物体验。」

众筹物流

日前京东集团副总裁暨京东物流规划负责人一傅兵来台拜访几位电商业者时曾说:「电商最头疼的就是物流」,可想而知,物流业者在电商领域确实扮演举足轻重的角色。在「跨境电商」中运用到「众筹物流」解决了昂贵且庞大的国际运费一问题,除此之外,更解决了自行建立物流系统所产生的固定成本相对较高并且会出现闲置问题,以共享经济的概念为出发点成为新一解决物流行业的替代方案,亦即闲置的资源皆会因为共享而被优化并且提升使用效率,将原本外包给大型物流公司的物流订单,大量分包给大量个体以完成物流配送。有趣的案例之一为Walmart在2013开始试验,将到实体商店消费之顾客视为一个体运输者,让该顾客回到家时也同时完成了给邻居送货到府的服务。

台湾新南向政策创商机

跨境电商近年内逐渐受到国内业者与政府的重视,在新南向政策中更是将跨境电商列为当务之急的重要项目之一。根据Frost&Sullivan市调公司的报告得知,东南亚地区B2C电商营收预估到2020年将会成长到252亿美元,商机不容小觑,正也是为什么阿里巴巴与Amazon处心积虑想在东南亚地区争占一席之地。台湾虽然在亚洲地区属于电商起步的早,电商整体配套措施与环境都完善让台湾厂商切入东南亚市场较容易,但是面临的不仅有亚洲国家而是全球跨境电商业者,相比之下台湾电商的质量与市场规模仍较为弱势,因此现阶段政府应更积极投入资源协助,建构更加完善的政策,一方面作为落实新南向政策的后盾,另一方面也可以作为国内电商业者面对国际竞争的盾牌。(侯雅晴)

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  1. vlvlv2011 2018 年 04 月 01 日

    in bike.You have to be very careful of this topic, because, there are several examples with such thefts.
    Ahead of buying, you should inspect the bike meticulously, and ask some suitable questions concerning its past owners, date of manufacture and also other subtle points.You must ask the seller if your bike has have you ever been raced or simply not.The supplier would convey to whatever you love to hear and you must get very careful in all of these matters.
    Make certain that the clutin bike.You have to be very careful of this topic, because, there are several examples with such thefts.

    Ahead of buying, you should inspect the bike meticulously, and ask some suitable questions concerning its past owners, date of manufacture and also other subtle points.You must ask the seller if your bike has have you ever been raced or simply not.The supplier would convey to whatever you love to hear and you must get very careful in all of these matters.

    Make certain that the clutch and the gearbox are especially right with zero jarring audio is coming out of the cycling.Finally, should you be convinced and willing to purchase them, you will have to take the actual bike to get a mock ride to test its opportunity.

    So as to take a bike for a mock ride you must follow these kinds of rules:
    1.By making use of the backed wheel and the swing-arm, move the bike forward to evaluate the swing-arm bearings.
    only two.Repeat the method with top wheel plus move the particular bike forward and backward.
    3.Take note of the best ends as well as timing sequence and check if you have any unusual noise coming out of it.
    several.Kick the bike one time to feel the compression.
    5.Take a look at the kick-starter seal, and also check if perhaps oil leakages from wherever.
    6.Have a very feel with the brake drives too.
    7.Bend a bike section wards and still have a fine look below.

    All these types of conditions should be checked to make sure you present an A mark bike.

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